SEO Techniques Summary

This is the end of this tutorial and I hope now you have a good knowledge and at least you would need any other help to optimize your web site.

We have covered almost all major concepts related to Search Engine Optimization. Now you are familiar with most frequently used SEO related terminology as well.

You have learnt how to optimize keywords, title, alt, meta tags, anchor and other text from SEO point of view. You also have learnt importance of having good content in your web site and in Miscellaneous Techniques chapter we have suggested you other important points which will help you to optimize your web site

So in brief ethical strategies for achieving optimal ranking in the search engines are:

• All Pages Must Conform with W3C Standards
• Keyword Density is Never Abusive
• Always Include: Robots.txt, Sitemap.xml, & Urllist.txt
• Keywords are Prominent in the Title, META tags, & Headings
• ALT Tags and Title Tags are Not Forgotten
• Nomenclature is Fundamental to Being Indexed

I have listed various good resources for SEO on the next page so if you want to do further study on SEO then you can go ahead.

Keep visiting to us, Happy Learning!

SEO - Miscellaneous Techniques

There are various other tips related to SEO. I have not categorized them into any special category so putting in misc category. Go through these tips one by one

Don't do the followings:

• Don't keep hidden text on your web pages.
• Don't create alt image spamming by putting wrong keywords.
• Don't use meta tags stuffing.
• Don't use frames and flash on your site.
• Don't exchange your links with black listed sites.
• Don't try to fool your site visitors by using miss spelled keyword.
• Don't send spam emails to thousand of email IDs.
• Don't use too much graphics on your site.
• Don't create too many doorway pages.
• Don't try to create duplicate content of pages.
• Don't submit your website many times in a single search engine.
• Don't use sub-directory depth more than 1-2.
• Don't create too many dynamic pages. Try to convert them into static pages.
• Don't bloat your pages with code.
• Don't nest your pages.

Do the followings:

There are various other tips which can help you to optimize your web site for many Search Engines.

• Create logs of pages and each page should however contain a minimum of about 200 visible words of text to maximize relevance with Google.
• Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy pages on mandatory basis.
• Create a home page link to each and every web page and provide easy navigation through all the pages.
• Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you don't have more than 2 parameters in the URL.
• Check your complete site for broken links. Broken links will reduce your other pages rank as well.

SEO - Link Building

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity.

Web site Crawler will go to a site again and again whose ranking in Search Engine is high. You can verify this fact by putting your site on a high rank site. If your site link is available on a high rank web site then you have 99.99% chances that you site will be indexed with-in 24Hrs.

How to increase Link Popularity ?

There are various ways of increasing your web site link popularity. I'm listing out some important tips which are easily doable.

• Submit your site in popular search engines manually. Don't go for automated submission.
• Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.
• Provide high quality content - people will naturally link to your site if you have what they want and no where is available.
• Leverage your personal relationsrelations with other webmasters. Put your site link on their sites. One way links often count for more than reciprocal links.
• Participate in Link Exchange Program. Find top 20 sites doing the same business and contact them for reciprocal links. Link exchange between unrelated sites might affect the ranking of websites in the Search Engine.
• If you are subscribed in a forum and forum does not have any restriction to keep your site link as your signature then it can help you to increase your site popularity.
• Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.
• Write good articles in blogging sites and give few references of your links with-in that article.
• Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, news letters, blogs etc.

There are other ways but you need to spend some dollars to go for such alternative.

• Buy a place on high rank website where you can put your link.
• Subscribe for google's Adwords program to drive traffic towards your site.
• You can go for alternative advertising option to increase the number of hits on your site which will result in your site link popularity.

SEO - Verifying Web Site

You design and develop a web site but how would you know if you have put all the HTML syntax in correct way. Almost all browser don't complain against your wrong syntax but wrong is wrong. There are many SEO experts who claim that SEO is not dependent on site HTML/XHTML verification. But I will tell you various reasons why your site should be W3C Compliance.

Why HTML/XHTML Verification is Required?

There are various reasons to verify your web page before hosting it over the internet.

• Any web page quality depends on how well you have written your web page.It should be syntactically correct and should pass all the Quality Gates.
• When any Search Engine does indexing for your web page content it might get confused if your HTML tags are not written properly and much of the web page content might not be indexed properly.
• There might be many HTML tags which you are using in your web page but then have been depreciated and many of the search engines also don't support them.
• Consistency, HTML Code Beauty, Process Compliance are always appreciated by good Webmasters.

What Is W3C Compliance?

The W3C is the World Wide Web Consortium and since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created. Here are the links to validate your web pages:

• Validate HTML/XHTML File against W3C Standard HTML/XHTML Validator.
• Validate CSS File against W3C Standard CSS Validator.

While doing verification you will get errors along with appropriate reasons. All the validations will be done using XHTML DTD which is a refined version of HTML.

Rules for W3C Compliance:

There are following rules which you should keep in your mind while writing your web pages.

• Use the XHTML declaration statements to start every XHTML page:
  

• Every tag must be closed.
• The head and body tags are now mandatory.
• Empty tags get a terminating slash. An empty tag is a tag that doesn't require an end tag. Examples include
  and

  ---

  .
  

  
   is now 
   />.
  
   is now 
  
   />.
   SRC="--"> is now  src="--" />

• All tags must be lower case. This does not apply to attributes, only tags. For example, both of these formats are acceptable under the XHTML DTD:
  

   color="#ffffcc"> is invalid
   color="#ffffcc"> is valid
   color="#FFFFCC"> is also valid

• All the attribute values should be put with-in double quote.
• Tags may not nested
  

  Text

This is invalid Text This is valid

The

 tag should not contain: img, object, big, small, sub, or sup.

One

tag can not be inside another tag.

If your code contains a &, it must be written as &.

Any use of CSS should use all lower case lettering.

SEO - Content is the King

Content is basically includes what you see on the site: the text, graphics and even links to outside world. I would condemn using excessive graphics because they are not Search Engine Friendly plus users feel irritation when they get downloaded specially over a slow network.

Thousands of articles, books and forum entries detail how to make your site search engine friendly, but ultimately, one rule stands above the rest: Content is king. But I will say this rule is past now and I would like to say Unique, high-quality, unduplicated content is the king.

Superior the quality of your content, the higher the ranking you achieve, larger the traffic you gain and greater the popularity of your website. Search engines prefer good quality sites in their index and search results.

A relevant, fresh, and timely content is crucial to attracting and keeping visitors to your web pages. It will help you both draw traffic from search engines and create audience loyalty.

Unique, High-Quality Content:

When people visit a Web site for information, they want your unique spin on a topic. How is your material or content unique? Is that uniqueness obvious and easy to find and to understand? Visitors want unique, high-quality site content. Its not only your home page content but also all the linked pages should have useful and easy to understand content.

Now a days search engines have become very smart and they are able to understand complete grammar and complete phrase.So while raking a page against other then it matters how rich content is available on a page.

Sites with duplicated, syndicated or free content, who get given red flags by the Search Engines.

SEO Content Writing ( Copy Writing ):

SEO Content Writing (also referred as SEO Copy Writing) involves the process of integrating keywords and informative phrases which make up the actual content of your website.

While writing your web page content following tips may help you in keeping it better than others.

• The content should be directed for the specified target audience.
• Keyword density is strictly adhered as per search engine guidelines.
• Titles should always be eye-catchers, compelling your visitors to read on and want what you have to offer in your website.
• Don't use confusing and complex language. Use small statements to make your content more understandable.
• Keep your web pages short and don't put all the content on a single page.
• Divide your web page content also into short paragraphs.

Other advantages of having great content:

Its not only SEO you have to think about, but also many factors will make your site popular.

• If your site is having something really unique then people would like to suggest it to their friends.
• Other webmasters would like to create a link of your site on their sites
• Your site visitors will start trusting on your site and they will look forward for the next content and will keep coming again and again.
• Assuming you have been listed out by any Search Engine but net surfer will click only that page whose content snippet would look more unique and interesting.

Conclusion:

Creating, editing, and promoting unique high-quality content is difficult and time consuming. But in the end Golden rule of SEO is that Content is the King. Its not just because of a Search Engine but its for your site visitors. A page that is read by people is better than a page that is read by bots.

So write your content after going a serious thought. Keep your title, keywords, link text, meta tags up-to-date and unique and interesting. I am sure you will win.

SEO - Optimized Anchor

Use descriptive anchor text for all your text links. Most search engines consider anchor text of incoming links when ranking pages. Here is an example of anchor:

 href="otherpage.htm" title="Anchor Title">Anchor Text

Here are following important points to notice about anchors:

• The Anchor Title plays a very important roles and will be seen by most of the search engines. So your anchor title should have appropriate keywords. Anchor title will help site visitors using a balloon and displaying written text.
• The Anchor Text is another important part which should be selected very carefully because this text will be used not only of search engines but also for the navigation purpose. You should try to use best keywords in your anchor text.
• The otherpage.htm is the link to another web page. This link could be to external site. But here care should be taken that this web page should exist otherwise it will be called a broken link and broken links give very bad impression to Search Engines as we as to site visitors.

Another example of an anchor could be as follows:

 href="otherpage.htm" title="Anchor Title">
    src="image.gif" alt="keywords" />

In this case Anchor Text has been replaced by an image. So while using an image in place of anchor text it should be checked that you have put alt tag properly. An image alt tag should have appropriate keywords.

SEO - Title Optimization

Hope you understand the meaning of HTML TITLE tag which is put inside head tag. The page title (not to be confused with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites.

This is the one place on a web page where your keywords MUST be present. Correct use of keywords in the title of every page of your website is extremely important to Google - particularly for the home page. If you do nothing else to optimize your site, remember to do this!

The title shouldn't consist of much more than about 9 words or 60 characters, with your keywords used at the very beginning of the title. Since Google is looking for relevant keywords in the title, this means you should NOT include your company name in the title unless your company name is very well known.

Improper or nonexistent use of titles in web pages will keep more websites out of top rankings on Google than any other factor except perhaps for a lack of relevant content on a page or a lack of quality links from other websites that point to your site.

Best Practices for Creating Titles:

Here are some best practices you should follow for creating titles on pages:

• Each page should have a unique title.
• If practical, try to include your Primary Keyword Phrase in every title of every page.
• Begin the title of your home page with your Primary Keyword Phrase, followed by your best Secondary Keyword Phrases.
• Use more specific variations to your Primary Keyword Phrase on your specific product, service, or content pages.
• If you must include your company name, put it at the end of the title.
• Use the best form, plural or singular, for your keywords based on what WordTracker says is searched on more often.
• Don't overdo it - don't repeat your keywords more than 2 - 3 times in the title
• Make sure the

SEO - Optimized Keywords

We are discussing everything in Web context so in web terminology a keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consists of between two and five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.

There are following concepts related to Keywords which helps in optimizing keywords on a web page.

Keyword Frequency:

This is calculated as how often does a keyword appear in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you'll be penalized for "spamming" or keyword stuffing.

In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your META tags.

Keyword Weight:

This refers to the number of keywords appearing on your Web page compared to the total number of words appearing on that same page. Some search engines consider this when determining the rank of your Web site for a particular keyword search.

One technique that often works well is to create some smaller pages, generally just a paragraph long, which emphasize a particular keyword. By keeping the overall number of words to a minimum, you will increase the "weight" of the keyword you are emphasizing.

Keyword Proximity:

This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.

For search engines that grade a keyword match by keyword proximity, the connected phrase .home loans. will outrank a citation that mentions .home mortgage loans. assuming that you are searching only for the phrase "home loans".

Keyword Prominence:

A measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

Keyword Placement:

WHERE your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.

Best Places to Put Keywords:

Here is a list of places where you should try to use your main keywords.

• Keywords in the

SEO - Optimized Metatags

There are two important Meta Tags and they are the meta description and meta keyword tags. Some search engines may display the meta description as part of the search results, but the meta keywords tags should not appear in search results.

The general consensus among SEO experts is that meta tags are dead. Even so, many of these same experts continue to use meta tags in their own sites.

For Google adding the Description Meta Tag won't result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google. Yahoo says they use the Keyword Meta Tag when it ranks a page. So it makes sense to add one for Yahoo and any other minor search engines that still use.

What do the Meta Tags Look Like?

You can add following in the head section of the web page:

 name="keywords" 
         content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc. 
         about 30 to 40 unique words">

 name="description" 
         content="An accurate, keyword-rich description 
         about 150 characters">

Meta Description Tag Tips:

There are few important tips for good meta description tags:

• Use keywords in your meta description tag.
• Try not to repeat the words overly often, but try to use multiple syntaxes of your key words.
• There should not be more than 150 characters in a description meta tag of a single web page.
• Use a different meta description tag for each page, as each page is different and stands a better chance of being found if you place a good title and description on it.

Meta Keywords Tag Tips:

There are few important tips for good meta keywords tags. Please refer to previous chapter on identifying good keyword.

• Use synonyms.
• Use unique keywords.
• No need to repeat any given phrase.
• You can repeat any word an unlimited amount of time as long as each time it is part of a different phrase.

Robots Meta Tag:

The important Meta Tag that you may need sometime is the Robots Meta Tag which looks like this:

meta name="robots" content="noindex,nofollow">

Using above meta tag you can tell to a spider or robot that you do not want some of your pages indexed or that you do not want your links followed.

SEO - Design & Layout

A web site design and layout gives first impression about your site. There are sites which are too fancy and regular net surfers will just reach on those sites and will come out even without creating a single click.

Search Engines are very smart but after all they are software and not human being who will read the content of their interest. If you make your site too complicated then Search Engine would not be able to parse the content of your site properly and finally indexing would not be efficient which will result in a low rank.

The actual page content should have a keyword density of about 10% and should weigh in at about 200 words - but there are as many opinions about this as there are SEO experts. Some say keyword density should be 5% and some say it should be 20%. 10% works for me.

Here are few guidelines which should be considered while designing a web page.

• You should have more text content than HTML elements.
• No frames. They are the enemies of Search Engines and Search Engines are Enemies of Frames.
• No ads if possible. Because most of the ads uses Java Script which is not advised to be used.
• No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.
• Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine's mind (or in he user's mind) what your page is about.
• No unnecessary directories. Keep your files as close to the root as possible.
• No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.

SEO - Relevant Filenames

One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Before writing this tutorial I did lot of research on file names and found that search engines like Google give too much importance to file names. You should think what are you going to put in your web page and then give a relevant file name to this page.

Just try giving any keyword in Google search engine and you will find file names highlighted with the keyword you have given. So it simply proves that your file name should have appropriate keyword.

File Naming Style:

• The filename should preferably be short and descriptive. It's always good to use same keywords in file name as well as in page title.
• Don't use file names like service.htm or job.htm. But use actual service name in your file name like computer-repairing.htm
• Don't use more than 3-4 words in file name and separate them with hyphens rather than underscores. Try to use 2 keywords if possible.

File Name Example:

Here are some file names which should be preferred from SEO as well as from user point of view.

slazenger-brand-balls.html
wimbledon-brand-balls.html
wilson-brand-balls.html

Notice that keywords are separated by hyphens rather than underscores. Google sees file names as follows:

seo-relevant-filename as seo relevant filename(good)

But Google sees

seo_relevant_filename as seorelevantfilename (not good)

File Extension:

It should be noticed that .html, .htm and .php and any other extension do NOTHING for your visitors, and they are simply a means of offloading some of the work of configuring your webserver properly onto your visitors. In effect you are asking your site vistors to tell your webserver HOW to produce the page, not which one?

Many Web masters think that its a good idea to use filename without using extension. It may help you but not a whole lot.

URL Sub-Directory Name:

From Search Engine Optimization point of view URL sub-directory name hardly matters. You try giving any keyword in any search and you will not find any sub-directory name matching with your keywords. But from user point of view you should keep very much abbreviated sub-directory name.

Guru Mantra:

Finally, I will suggest to keep the following points in mind before naming your files:

• Use web page file name short, simple, descriptive and relevant to page content.
• Try to use maximum 3-4 keywords in your file name and these keywords should be appeared in your web page title as well.
• Separate all keyword with hyphen rather than with underscore.
• Keep your sub directories name as shorter as possible.
• Keep the file size fewer than 101K though because Google chops almost everything above that.

SEO - Web Site Domain

When you start thinking of doing a business through internet, first thing which you think about is your web site domain name. Before you choose a domain name you should consider the followings:

• Who would be your target audience?
• What you intend to sell to them. Is it a tangible item or just text content?
• What will make your business idea unique or different than everything else that is already on the market?

Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.

Using keywords in your domain name give you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click through rates on search engine listings and paid ads as well as make it easier to Using your keywords in get keyword rich descriptive inbound links.

Avoid buying long, and confusing domain names. May people separate the words in their domain names using either dashes or hyphen. In the past the domain name itself was a significant ranking factor but now search engines have advanced it is not very significant factor anymore.

Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...

You should be able to say it over the telephone once and the other person should know how to spell it and they should be able to guess about what you sell.

Guru Mantra:

Finally, you should be able to answer yourself for the following questions:

• Why do you want to build your website? Why should people buy off your site and not from other Site? What makes you different from others?
• Who are your target audience and what you intend to sell to them?
• List 5 - 10 websites which you thing, they are they amazing. Now think why are they amazing?
• Create 5 different domain names. Make at least 1 of them funny. Tell them to a half dozen people and see which ones are the most memorable. You will get more honest feedback if the people do not know you well.
• Buy your domain name which is more catchy, memorable and relevant to your business.

SEO - Tactics & Methods

SEO techniques are classified into two broad categories:

1. Techniques that search engines recommend as part of good design referred to as White Hat SEO, and
2. Techniques that search engines do not approve and attempt to minimize the effect of referred to as Black Hat or spamdexing.

White Hat SEO:

An SEO tactic, technique or method is considered as White Hat if it follows the followings

• If it conforms to the search engine's guidelines.
• If it does not involves any deception.
• It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
• It ensures that a Web Page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages
• It ensures the useful content available on the web pages

Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more.

Next chapter onward we will put light on White Hap SEO techniques. The WHST are very simple and can be done without investing much cost.

Black Hat or Spamdexing:

An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows the followings

• Try to improve rankings that are disapproved of by the search engines and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the search engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
• Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing .
• Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages
• Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.
• Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your site and ultimately you are not going to get anything.

Make visitors stay at your website

The very first thing which you should provide the visitors with is some free interesting reading material. So in order to read the content they will have to stay on your website. You can give some sort of bonus to the visitors for clicking some of your link. You can offer them some free books or small gifts to them for showing interest in your website.

You should always try to align the content on your website in such a manner that the readers are prompted to read the whole content for gaining the information. Another point regarding the contents is that it should be written such that people get involved into it and don’t get distracted by any other thing. Try to provide the visitors with interesting options such as searching etc which will make their work easy.

Provide the visitors with some sort of conference room where they can go and debate about some subject in which they are interested. Do not forget to add a FAQ (frequently asked question) column on your website so that if any visitor wants to know anything than he or she can either get the answer from there or he or she can write to you.

Your website should be such that surfing is very easy for any visitor. The visitor shouldn’t have to put in much effort to get what he or she wants or otherwise he or she will leave your website and switch over to some other one. You should also provide visitors with some other entertaining stuff such as game or books so that they don’t get bored while surfing your site.

Generally all websites have some links to other pages. But if these links get broken then they can really frustrate and irritate the visitor making him or her leave your site. The last but not the least point which you should always remember is that you should always try to design your website in such a way that it looks attractive to anybody who sees it. You can make use of bright colors and pictures to good effects.

Search Engine Otimization Mistakes

If you want to achieving good ranking in various search engine than must be follows these rules:
1) Don’t use hidden content for your web page.
2) Don’t use directory submission software

1) Hidden content is the content which not shows to the viewer but search engine spider can read it. Some seo experts use this concept for keywords stuffing. By using this concept it give good ranking but for short time. Various search engines does not support this concepts such as yahoo, google and msn etc.
2) Directory submission software is a web application through this application you submit your website in various website and various search engine but it is help full for very short time after that it goes down your website ranking as well as page rank.
Use meaning full as well as distractive content for your web page which is gives complete information to the viewer. Directory submission is very important process search the directory list and submits the directory manually

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Since the advent of the internet, the world quickly realized that it can be used to gain exposure to just about anything it can think of. This lead to the rise of millions of websites covering any topic you can think of. Since any website exists in order to share information, it will only be successful in its mission if it gets visitors. No visitors means the site woni i t make any money and/or people woni i t become aware of it. The secrets of online marketing strategies and tactics will make the site a success. This in turn led to a billion dollar industry where people are prepared to pay top dollar for high amounts of traffic to their sites wishing they knew how to generate free traffic.

A useful tip from Google Snatch (www.thegooglesnatchsecret.com) is to know exactly who you are targeting your site at. When you know the “who”, you can learn about their want and need. Once you have this figured out, you will know how to construct your site in a way that will appeal to your targeted group of people. Your appealing website also needs to be to-the-point, up-to-date, credible with accurate information. You can pay someone to do your search engine optimization or SEO services for you, but you can also do it yourself with the guidance of Google Snatch.

When you have your site published on the web, your next objective will be to attract as many visitors as you can. By keeping the target in mind, think of the words or phrases that a potential customer will use when using a search engine. Position these keywords and phrases should be abundantly throughout your site. The more frequent your keywords, the easier your site will attract visitors once you have submitted your websites to the search engines.

Now when someone is looking for what you have to offer, they will punch in the relevant words that best describe their need into a search engine. The more relevant your keywords are to that which was searched for by the prospect, the easier the search engine will find your site and the higher it will be on the search results. Most people doni i t want to sift through 10 pages of search results; they just look at the top few on the first page. That is why you need to be on the first page to cash in on free internet traffic and your keywords need to be accurate enough to get you there.

You can also link up with other sites that target the same people as you do to spread the word. There are also many places to advertise for free; classified ads, banner exchanges, blogs, forums etc. The classifieds are usually quite straight forward; they will allow you to post your ads for different periods of time after which you need to renew it. Some may allow you a permanent ad. Banner ads are a little more tricky. You need to be sure that the guy you are swopping your banner with is credible with a decent site and also, you need to make sure he actually puts your banner on his site and keeps it there. Blogs and forums are communities of people discussing certain topics and you need to be careful. You cani i t just go in there and advertise because youi i ll get ignored or kicked out .You need to also contribute to what is being discussed in the blog or forum (meaningfully so, gibberish doesni i t count) and you may leave your link with each contribution.

If you want to break even, you cani i t let any customers slip through your net. Also, people love freebies. Nobody will say no to a freebie. Free stuff and competition will make customers return which will also cost you nothing.

And remember, people are on the internet looking for information, so give it to them. Put what they want to read in front of them on the screen. Doni i t make them download anything and waste time. Easy access will make a tired web surfer very happy.

Increase Your Ranking And Website Traffic With These Simple Tips

Because a great deal of time and effort is spent when creating a website, it is always beneficial to catalogue the basic principles that need to be enforced in order to increase website traffic and search engine rankings before you actually begin. Commence using the correct principles and your website is sure to be successful.

- Use valuable content, services and products when creating a site.

- For the purposes of attracting your target audience, then it is vital that you use the correct keywords and phrases on your site.

- Place keywords, both primary and secondary, within the first 25 words of your page content ensuring that you continue to spread them evenly throughout the entire document.

- Ensure that your keywords are used in the correct fields and references within your web page, such as headers, META tags, and title.

- Make certain that your site designs are kept simple to enable potential customers to easily navigate between web pages, find what they require, and to purchase products and services.

- Ensure that all of your web pages are submitted. For example, submit every web page that you have, not only the home page, to the most popular directory services and search engines. If you do not wish to do this yourself, then you can hire someone to do it for you. However, it is crucial to ensure that this is submitted manually, rather than using an automated submission service.

- Monitor any changes in search engine algorithms and processes and modify your web pages accordingly. This will allow your search engine ranking to remain high. Monitor your website by using online tools and utilities.

- Always keep an eye on your competitors as well as the top ranked websites and have a look at what they are doing in the way of design, content, keywords, navigation etc.

- Have a look at where your website traffic is coming from, using reports and logs from your web hosting company. Check the locations of your visitors as well as their incoming sources, whether they are through search engines or links from other websites, as well as the keywords that they are using to locate your website.

- Make certain that your customers can visit your site with ease and allow them enough ways in which they will remember your site, such as providing them with newsletters, free reports, reduction coupons etc.

- Write and submit articles for your website or article banks to demonstrate your product or service expertise. This will ensure that you are seen as being an expert in your field.

- Use simple payment and shipping methods when you are selling products online. This will make it much simpler for your customers to purchase your products or services.

- If you are not sure of how to undergo these things yourself then it is always advised to hire professionals. Even though this may seem to be a costly process, it will be much less expensive than using your money to create a website that no one visits.

- Never look at your website as a static brochure. Ensure that you treat it as a dynamic, ever changing sales tool and location. Look at it as you would look at a real store and treat your customers with exactly the same seriousness.

Off-page Optimization Tips To Improve Your Website Rankings

If we thinking about SEO optimization then the on-page issues are know as the backbone for any kind of website but we can't deny the numerous off-page factors which is actually boosting the search engine ranking position graph into various search engines day by day.

Actually the entire cumulative effects of off-page optimization increases the search engine scores into various search engines which are practically reflects the SE ranking through the help of on-page factors of that site.

Some times it is viewed that some SEO services clams that off-page optimization will be the determining influence of SEO optimization for any kind of keyword ranking but in a recent survey it was proved that a poor on-page optimized website will not able to receive the calculated goal through a brilliant off-page optimization.

We all know that the main goal of SEO optimization is to promote the selected keywords at search engines for batter ranking. Mainly the on-page factors are drown smartly into a website due to proper emphasis of the cumulative off-page results into the search engines for receiving superb keyword ranking.

1. Before starting the off-page optimization you need to know your site first thus you need a solid research work for your entire site. Checking of all required links i.e. inbound links, out bound links, broken links and cross links of the different pages of your site.

2. While starting off page optimization try to maintain a constant rate of submission. That means the rate of submission may be high or low but the main thing is to maintain that in a consistent manner to create a submission pattern into the search engines database.

3. When you are proceeding for any kind of link exchange (it may be reciprocal or triangular) you should not go for quantity of the number of links rather your approach for quality links is highly appreciable according to the organic SEO optimization strategies.

4. You should maintain a log for you maintaining, monitoring and regular tracking for out bounds links of your site. This log will helps you to reduce the number of bogus out bound links of your site.

5. Try to involve yourself to write down several articles regarding the theme of your website frequently and promote them in a quick manner. The number of articles has also a vest boosting effect to increase the search engine score of your website.

6. Nowadays content and banner exchange is really getting superior importance over to general reciprocal link building. Thus find out those important sites who are really seeking to exchange those things and convey them that you are also one of them.

7. According to off-page point of view any kinds of duplicate content exist at your site then it is very unfortunate work done for your site. Thus before starting off-page works obviously check that matter.

8. Nowadays blog writing and also placing important sentences into same theme based blogs is really worthy for any kind of site. As a hole keeps some time to spend into your blog practices for the betterment of your site.

9. Register into several reputed same theme based forums and consulting with them your business policies. This is also a passive publicity of promoting your business and the main logic is that they are offering to put your signature where you can place your web address as a link.