Google PageRank Algorithm & Tips to Increase PageRank

Google PageRank is a numeric value that shows how important a page is on the web. PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors, which determines a page's ranking in the search results. In other words, PageRank is a "vote", by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there's no link, there's no support. Thus, Google calculates a page's importance from the number of votes cast for it. Each vote is taken into account when a page's PageRank is calculated.

Method to calculate Google PageRank:

While calculating Google PageRank for a web page, all of its inbound links are taken into account. These are links from within the site (Internal Links) and links from outside the site (External Links). PageRank can be calculated using a simple iterative algorithm. PageRank algorithm is in fact elegantly simple and is calculated as follows:
PR (A) = (1-d) + d (PR (T1)/C (T1) + ... + PR (Tn)/C (Tn))
where

• PR (A) is the PageRank of page A,
• PR (Ti) is the PageRank of pages Ti which link to page A,
• C (Ti) is the number of outbound links on page Ti and
• d is a damping factor which can be set between 0 and 1

Importance of Google PageRank:

PageRank helps Google's crawl to give preference to the web page, which has got good PR ranking. In fact, PageRank drives Google's monthly crawl, so that sites with higher PageRank get crawled earlier, faster, and deeper than sites with low PageRank. For a large site with an average-to-low PageRank, this is a major obstacle. If your pages don't get crawled, they won't get indexed. If they don't get indexed in Google, people won't know about them. In short, PageRank is the soul and essence of Google, on both the all-important crawl and the all-important rankings.

Tips to Increase PageRank:

• PageRank (PR) is related to link popularity (i.e. other sites linking to yours), however it depends more on the quality of these links than merely the number. If you want to increase PageRank, concentrate on building link popularity.
• Google PageRank depends on internal and external links. Look at its algorithim, and you can see both inbound and oubound links are taken. Thus, you may want to increase PageRank by enhancing the number of inbound and oubound links.
• To increase the chance of getting healthy PageRanks for pages beneath the home page, make sure your site is linked together healthily. Link all secondary pages to the home page and to each other.
• If you have several articles, in different directories on a similar subject, link these together too to increase PageRank - Google will see them as relevant and rank accordingly.
• It is essential to exchange links with sites with a PageRank of 4 or more to increase your site's PageRank. Sites of all PR's are worthwhile and should be contacted, but those with 4+ will have a direct impact on your page ranking. If these sites have a subject relevant to your own, it will be even better.
• If you have good quality content, good layout and good design, you will have a far better chance of building reciprocal links to sites in the subject area related to yours. The content-rich sites over the past few years usually have a PageRank of 6 or more, due to their quality content and good links with other companies in a similar area of business.

If you want assistance to increase PageRank, contact us at LSF Network. We offer services to optimize your site for higher Google PageRank.